Cotton Bath Towels

Cotton is on a new high, what with newer technologies and designing contributing to better finishes, subtle color disparities, improved textures, bolder designs, and richness. Cotton bath towels are no more a necessity to have in your bathrooms. They are now considered objects of art made to match your bathroom color schemes. Besides that, what most people demand of a cotton bath towel are softness, thickness, and absorbing qualities.

A survey conducted by Lifestyle Monitor reveals the most wanted features of bath towels, which are softness – 83%, absorbency – 83% and durability – 76%. The other preferred features are size – 73%, life – 67%, price – 66% and color – 61%.
According to Restoration Hardware’s towel display, their 100% cotton Paradigm towels are featured as being “exceptionally soft and snuggly” and come in 23 colors. West Elm’s towel promotion is based on the feel that is as luxe as they look. The “long staple, plush cotton towels are loomed with thick, absorbent, silken terry loops in broad dobby pattern”. The Land End’s company makes combed cotton towels that are three inches wider and about six inches longer than the standard bath towel, using a process that makes it more absorbent. The selling line of JCPenny Towel is that it is “larger, more absorbent, and luxurious – combed ring-spun cotton terry for enhanced softness”.

The soft, thick and fluffy features are due to the low-twist yarn technique. This makes the towel more absorbent and at the same time keeps it light in weight. Consumers are demanding more of towels such as features that are quick on absorption, yet dry fast. Despite many new fabrics coming on the scene, cotton remains an all time favorite because of its super-absorbing feature.

According to WestPoint Home, they are always introducing unique and innovative weaves, finishes and dobby treatments on their high-end products. Their Charisma brand uses finer cotton yarns and they are using Microban finish to their cotton towels.

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