Increasing Demand for Organic Cotton Clothing
Cotton is among the most likeable and preferable fabrics, being natural and soft in texture. It makes for comfortable clothing like jeans, shirts, sportswear, socks, dresses, pants, and other fashion accessories. Of late, there has been an encouraging demand for organic cotton clothing.
Cotton depends heavily on insecticides. 25% of the insecticides used in the USA goes into the cotton crop fields. The ever-increasing demand for high quality cotton has resulted in the use of pesticides. The environment has been bearing the brunt of the increase in chemical use. Soil and ground water are two casualties that harm us most, besides the cottonseed oil that goes into most processed foods that we eat.
The way out of this predicament is for the consumer to insist on organic cotton products. People are gradually turning to organically grown cotton. Organic cotton is produced without using chemical or synthetic fertilizers. The demand for organic cotton baby clothing is on the rise. No chemical dyes or bleaches are used, which makes the cotton allergy-free and safe for babies. Fertilizers that come from natural sources and compost are used to augment the growth of the crop. The use of natural pesticides like ladybugs is encouraged to destroy harmful pests and insects. Organic cotton products are being seen increasingly on the market.
If you look around, you will find products like shirts, trousers, jeans, socks, dresses, and more such items lined up on store shelves. Designers are working on newer styles to cater to the growing consumer demand. The use of organic cotton is marred by colored dyes made from synthetic products, and chemicals that are toxic. However, to overcome the problem, organically colored cotton is being produced. Colored cotton is being grown that come in shades of green, brown, and yellow. Chemically dyed cotton is expensive than colored cotton grown organically. The advantage of colored organic cotton is that it does not fade away, and is most suitable to people who are allergic or sensitive to colored dyes.
Since clothing business is among the top fashion businesses, the consumer holds the key to its survival. All trends will follow the dictates of the consumer. People’s preference of organic cotton over other cotton treated with insecticides and chemicals, is tilting the balance in favor of naturally grown products. The time is not far when organic cotton will completely rule the fashion roost.
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